Select a product or service you would like to introduce to the marketplace. It may be from an existing company or a new concept
Prepare a 1,750- to 2,100-word marketing plan for your selected product or service. Include the following elements:
- A brief description of the product or service being offered
- An analysis of the market in which the product or service will be offered
- Size and demographics of the market
- Potential competitors, if any
- An analysis of the marketing strategies that will be used for the introduction of the product or service:
- Pricing
- Promotion
- Distribution
- Sales support
Format your paper according to APA standards. Post your marketing plan as an attachment.