1. How is Google’s mission statement related to its business strategy? 2. How does Google’s information systems strategy support its business strategy? 3. How does Google’s organizational strategy support its business strategy? 4. Which of Potter’s three generic strategies does Google appear to be using based on the case? Provide a rationale for your response. 5. Analyze Google’s strategy and the type of market disruption it has created using a dynamic environment perspective
Reference: Pearlson, K., Saunders, C., Galletta, D. Managing and Using Information Systems: A Strategic Approach, 6th Edition. Burlington, MA. Wiley, 2016ISBN: 978-1-119-24807-1 (EVALC)