Produce an individual Reflective Business Strategy Report (RBSR) in which you address the following:·
- Introduction: vision and mission statement
- Situational analysis: macroeconomic analysis, industry and sector analysis
- Internal analysis
- Marketing strategy
- Performance analysis
- Corporate responsibility and citizenship
- Future strategic recommendations
- Identify and evaluate the group decisions made in playing the Business Strategy Simulation Game
- Identify and critically evaluate both the how and why of the decision-making process NB The RBSR is not simply a diary, nor a description of events
- Use Harvard referencing
- Include an appendix and bibliography