Deliverable Length: 1,400 words Key Assignment Part 1 Develop your Customer Satisfaction and Product Guarantee Plan for the product that you selected in Unit 1. Your plan will include the following:
Section I: Company and Brand Information Section II: Product Pitch Script This section will optimize the perfect pitch for selling your brand. It includes features and benefits of the product. Section III: Cross-Selling and Promotional Opportunities This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle, to build brand awareness and loyalty. Develop 1 promotional campaign for selling these complementing products.
Part 2
Prepare a Product Promise and Guarantee Section for your plan based on your research and experiences throughout Weeks 1-4. Add this information as Section IV of the plan.