Brief introduction & key issues

The case audit should include the following components:Brief Introduction & Key Issues:Provide a brief (1-2 paragraphs) introduction of the firm and the most pressing issues from the case. Analysis: There are four parts to the analysis :External analysis (i.e. General Macro Environment, Five Forces) Internal analysis (i.e. VRIO) Examination of the firm’s business-level strategy Examination of the firm’s corporate-level strategy

Strategic Recommendations and Justification: 1. Recommendations should respond to the key issues of the case, and must be specific and actionable. Your recommendations must also be consistent with your analysis ** Do not forget to consider the firm’s financial standing when making recommendations.

Additional Guidelines: The case audit should be typed double-spaced, 12 point Times New Roman Font, with 1-inch margins all around (no more than 4 pages).

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