Business and Management

IY1 Introduction to Business and Management – End of Semester Assignment.

Report title: A critical investigation into a business of your choice

You will need to produce a report which covers following:

1)  The background to your business, its past performance and factors that have influenced its performance.

2)  Recommended strategies the business should consider to meet the challenges it faces in the future.

You will also be required to produce an Executive Summary

Prepare and present a report proposal – Date to be confirmed

Submission of final draft: Assignment Content

Section A – Introduction to the organisation, background to your business, its past performance and factors that have influenced its performance.

Business Performance -sales, financial data trends, successes and problems and challenges (if you can find the chairman’s report – usually as part of the company’s annual accounts – this is a useful resource)

Analysis of Performance – key issues affecting performance – PESTEL factors, Industry trends and Market Trends, Porter 5 Forces information, SWOT analysis

Section B- Future Strategy – you only really need to focus on one or two strategies but others can be linked to them. The key here is to justify your strategy – develop this argument :-

  • What do you want to achieve?
  • Why do you want to achieve it?
  • How you will achieve it?
  • What your success might depend on?

Chosen organisation: Explanation of reasons for choice, possible research sources and key areas for analysis: Student Signature: Student Name: Tutor Signature: Tutor Name:

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