Communication Plan Activity

Communication Plan Activity Template

Overview
In part 3 of your business consulting plan, due in week 9, you will focus on how the company leadership should execute your recommendation. A communication plan is an essential element in the successful implementation of any major change at a company. This activity will allow you to draft a communication plan and submit it for feedback, before incorporating it into your week 9 assignment.

Instructions

Complete the activity directly on this template. Save it as a Word document (.doc or .docx) and submit it
through the link in your course.
Read the instructions for each part and answer all the questions using complete sentences, in your own words.
Do not copy and paste from any source. Be sure to cite your sources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the
Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

Resources

• Use at least one quality source to support your writing.
• Be sure you have completed your readings for this week.
• Case Study (Note: after opening the linked resource use the menu on the left-hand side of the page to navigate through each section) Communicating with Stakeholders.
• Article: Communicating Change.
• Video: Craft a change communication plan. (3 min).

1. Provide background information on the selected company and the Challenge or Opportunity.
2. State the overall objective of the communication plan. For example: The objective of this plan is to engage stakeholders, gather their concerns or recommendations, and ensure their active involvement in the project.
3. Identify key stakeholders who are directly or indirectly impacted by the recommended strategy. Indicate if the stakeholder will be leading or following the change(s):
4. Identify the appropriate communication channels and how they will be utilized to effectively reach and engage with the stakeholders. Examples include in-person meetings, online meetings, surveys, email updates, social media platforms, dedicated website project page, etc.
5. Outline the specific mechanisms or activities that will be implemented to actively listen to stakeholders’
   concerns or recommendations. Examples include open forums or town hall meetings for stakeholders to
   express their views. Anonymous suggestion boxes or feedback forms, structured surveys or online polls, focus groups or interviews with selected stakeholders, etc.
6. Provide a timeline for the implementation of the communication plan including important milestones and
   deadlines.
7. Specify key individuals or departments responsible for executing and overseeing the communication plan.
   This ensures accountability and clarity in the process.
8. Describe the process for analyzing the collected feedback and developing responses or actions based on
   stakeholders’ concerns or recommendations. This may involve summarizing feedback themes, identifying
   actionable items, and providing timely and transparent responses.
9. Define the metrics or indicators that will be used to evaluate the effectiveness of the communication plan.
   This may include feedback response rates, stakeholder satisfaction surveys, or changes in stakeholder
   perception over time.
10. Outline the categories that could be included in a budget that would be required when implementing the
    communication plan, and include estimated costs associated with materials, technology, or external
    resources, as applicable.
11. Identify potential risks or challenges that could impact the success of the communication plan and the engagement of stakeholders. Offer strategies or contingency plans to mitigate those risks.
12. Summarize the next steps and recommend actions required to proceed with the communication plan and
    stakeholder engagement activities.