Submit four essays, each a minimum of 500 words, addressing the following concepts and issues: (1) Define what is meant by sustained competitive advantage. Focus your essay on customers, product offerings, costs of production, resource allocation, and profitability. (2) Discuss a typical companys mission statement including reference to the mission, vision, values, and major goals. (3) Describe what is meant by the role of mobility barriers among strategic groups. Include in your essay discussion of life cycle analysis. (4) Define what is meant by the value chain. Include in your essay description of primary, secondary, and support activities
Concepts and issues
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