Digital marketing tools and techniques

by | Nov 6, 2021 | Assignment

This assignment will assess your understanding regarding the use of tools as well as digital marketing techniques for an organization of your choice. Choose an Organization, located in Saudi Arabia. In a complete 2-3 pages paper, respond to the following: 

1. Brief Introduction

2. Explain the role of cloud computing, traceability, RFID and other ERP solutions.

3. Discuss the industry response towards the use of ICT and various tools discussed above and apply critical thinking by the students. 

4. Evaluate the effectiveness of E-Procurement and E-Auction. 

5. Also analyze your business and process as per below points:  

6. Here students are advised to discuss at least 2 points mentioned from both the categories (Usability Modeling of ICT and other resources (UM) and Web-enabled Supply Chains (WEB) or as per the requirements. 

a. Usability Modeling of ICT and other resources (UM)  i. Finding the optimal solution  ii. Cost and Schedule Analysis  iii. Recommending and Implementing the resources 

b. Web-enabled Supply Chains (WEB)  i. A Web-enabled Procurement System  ii. A Web-enabled order tracking system  iii. Warehouse Management System  iv. Customer Relationship Management

7. Conclusion briefly.

***Note: Must include 3-5 credible scholarly sources cited in APA.

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