Digital Media and Society
Project: Company Analysis.
Length: Minimum of 1,000; Maximum of 1,500 words. NOTE 4: Going over 1,500 words is fine, but if you are under 1,000 you will be penalized (10% or one letter grade) if you have under 900 words.
The purpose of this project is to demonstrate your understanding of the following course concepts:
1. How companies use digital and social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal. 2. How digital media has transformed the communication of an idea, information, and arguments in society.
Project Description The use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day communication strategies.
Project Requirements Select a company that utilizes digital or social media to communicate with customers to complete Section 1. NOTE 1: You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3)
SECTION 1: COMPANY INFORMATION Provide the following information about the company you select: Item 1: What is the name of the company? Item 2: What year was the company established? Item 3: What is the company’s goal or mission? Item 4: What products and services does the company offer or provide? Item 5: Provide the company website address (URL). Item 6: How many employees does the company employ? Item 7: Where is the company’s headquarters located? Item 8: What are the company’s most recent earnings?
Section 1 Source: Include at least one source for Section 1. Include this source as an in-paper citation and on your Reference page.
SECTION 2: DIGITAL AND SOCIAL MEDIA USE How does the company use Digital and social media to communicate with their customers?
Item 1: List all of the digital and social media platforms the company uses to communicate with customers (including websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs). Item 2: Describe how the company uses EACH digital and social media listed in Item 1 above to achieve its goals or mission. Section 2 Source: Include at least one source for Section 2. Include this source as an in-paper citation and on your References page.
SECTION 3: ANALYSIS Provide an example of how the company uses digital and/or social media to accomplish an objective (e.g.to address a serious public relations issue, promote a cause, market a product, achieve a strategic advantage by using Big Data, or promote an event).
Item 1: Describe the situation or example in detail. Item 2: How successful was the company in accomplishing the objective? Support your answer with reference (s). Item 3: List one thing the company could have done better to accomplish their objective. Be sure to focus on the use of digital or social media here. Item 4: If you decide to discuss the company’s use of Big Data to achieve a strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not? To help you with completing Section 3, we have provided two sample topics below:Section 3 Example 1: Target’s Data BreachTarget’s December 2013 data breach was a public relations nightmare, but the company responded swiftly over social media, posting safety guidelines on Twitter and keeping an open dialog with its aggrieved customers.
Section 3 Example 2: Target’s Use of Big DataTarget is renowned in the industry for its data collection practices. Target maintains a customer relationship management database which includes information from in-store purchases (they link all of your purchases to a unique customer identifier) and data they collect externally (e.g. data from Facebook and other sources). Combine the two data streams and Target can predict, with a high degree of certainty, what your gender is, where you live, how far you travel to work, your relationship status, and they can even tell if you are pregnant and if so when you are due. The amount of money spent each year on pregnancy-related purchases is tremendous. In efforts to win the market share in this profit area, Target has hired a team of statisticians to perform predictive analysis. The goal, in this particular situation, is to predict which women are expecting (or soon to be), without asking them directly, by analyzing their purchasing behavior (e.g. cribs, baby clothes, prenatal vitamins, etc.). This way Target can “target” this particular demographic (with coupons, discounts, and other offers) very early, thus getting a jump on the competition.
Section 3 Sources: Include at least two sources for Section 3. Include the two sources as in-paper citations and on your References page. At least one source should be professional or scholarly.
Include one Image. Include at least one table, graph, or image of an appropriate size that is relevant and supports the information provided in your paper. Feel free to create the image if you like.
NOTE 5: You can also use social media (e.g. Twitter posts, blogs, YouTube) sources as well as this is a paper about the use of digital and social media.
Current Trends and Projects in Computer Networks and Cybersecurity.
Software-defined networking (SDN) and intent-based networking (IBN) offer an ability to revolutionize the modern network architecture. Both of these concepts are relatively new, and your chief technology officer (CTO) has only heard them in passing. In fact, she pawned them off as the new “marketing fad” dressed up as a new concept. Since you have researched both technologies, you understand this is not a fad. When used in combination with virtualization and cloud computing, you know SDN and IBN could revolutionize how the organization operates, providing for reduced costs, efficiency, better management of the network assets, and security.
However, you need to develop a white paper for the Caduceus CTO to highlight these benefits. Given the CTO has only heard the term in passing, you must describe in this white paper, the SDN and IBN concepts, their benefits, and what it would take for the organization to implement.
The paper should include the following sections:
· introduction to software-defined networking (SDN) (discussed in Week 3)
· introduction to intent-based networking (IBN) (discussed in Week 4)
· discussion on how virtualizing the desktop and now back-end infrastructure are complementary and related
· discussion of how SDN and IBN are related.
In your white paper, use additional sources of information but also describe the concept in layman’s terms. Use visuals where appropriate. Describe how an SDN/IBN architecture would look different than network architectures we have traditionally deployed. Compare and contrast the network architectures and discuss the pros and cons of each.