Answer the following two questions, NOTE this should be in YOUR own words on a discussion format:
• When you think of a brand (McDonald’s), it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. So discuss what words, feelings and images immediately come to mind when you hear the brand name or see the brand logo.
•Then discuss how the marketers have created these feeling and thoughts for consumers and why you think they created them.

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