Write a 8 pages paper on do ads work on social networks. Many social media analysts say that even if the brand is not online, it will still be discussed there by the consumers. One popular example is about a video on YouTube by Dave Carroll about his eight-month struggle to get compensation from United Airlines for a damaged guitar. The video was viewed by 6.6 million people and it became a Public relations nightmare for the company as it reached the news on television as well. The companies have now realized the need to change the conventional ways of pushing ads to consumers. Consumers are no more interested in seeing your ads. They would rather enjoy if they can interact with your brand. Southwest Airlines, announced a 2-day fare sale through twitter last July instead of taking the paid-advertising route. This resulted in two days that generated the highest traffic to the airlines website and two days which had the highest revenue in the airline industry. While the article talks about some airlines that are actively engaging their customers on social media, there are many that think they dont need it or do not find the time to do so. (Unnikrishnan & Robert, 2010)There are a lot of ways through which you can use social media to advertise your brand. Some do it subtly by adding their banner ads to their websites or blogs, some engage the users in interactive discussions on their fan pages, while some upload their ads on YouTube for consumers to watch, some post viral videos and blogs over the internet. Andrea Ahles in her article In the airline industry, social media marketing takes flight writes that companies are starting to move beyond open social-networking sites like Facebook or Twitter and creating their own brand communities. This gives them a chance to connect with their consumers directly and they advertise freely through their website. Miyuru, a social media consultant for airlines says that it is very important for airlines to market online. The customers are online most of the time, be it from their computers or mobiles.
Do ads work on social networks
We help you get better grades, improve your productivity and get more fun out of college!!
Get 25% Discount on Your First Order
How it works – it’s easy
Place your Order
Submit your requirements through our small easy order form. Be sure to include and attach any relevant materials.
Make a payment
The total price of your order is based on number of pages, academic level and deadline.
We assign the assignment to the most qualified tutor. When the tutor completes the assignment, it is transferred to one of our professional editors to make sure that the assignment meets all of your requirements.
Once complete, we’ll send your assignment via the email provided on the order form.