Based on the Brand that i chose which is “Doctors without borders” in the Unit 2 discussion, you will develop the Product and Price portion of your final project in the assignment for this unit. Using the references you have found to learn about your chosen brand, write a one page APA style essay in your Final Project Template, providing the following information: Product Discuss the classification of the product, stage in the product life cycle, product positioning, features and benefits of the product. Make sure to indicate the type of product (shopping, convenience, etc) and the width and depth of your brand. Packaging should also be considered. Pricing Concepts covered may include competition-based pricing, demand-based pricing, new product pricing, and/or product-line pricing. Look at pricing objectives and strategies. Compare whether the brands pricing is in line with the competition. Discuss the ramifications of if the brand is higher priced or lower priced. Based on your examination, does your brand do a good, adequate, or poor job of serving the needs of its customers? Do your research and remember to analyze each element of the marketing mix in terms of how it meets the needs of the target consumers. For example, examine if the product really provides what it promises. Discuss if the price is consistent with the quality level expected by the target market, and so on. Throughout the paper, you will need to demonstrate practical application of the concepts learned throughout the course.
Doctors without borders
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