Excellence in Business Communication

(Title: Excellence in Business Communication Edition: 12th Authors: Thill, J. V., & Bovée, C. L.)Read the following material in the text related to the company, Warby Parker:Company overview: “On the Job: Communicating at Warby Parker Eyeing a New Way to Sell Eyeglasses,” on p. 360Communication challenges: “On the Job: Solving Communication Dilemmas at Warby Parker,” challenges 1 and 4 on p. 388Write a 2- to 3-page report in paragraph form with an introduction, supporting material, and a conclusion that includes the following:Challenge 1, options a through d: Explain why that heading would or would not be the best solution based on what you learned in this course.Challenge 4, options a through d: Discuss why each of the options would or would not be the best visual for the report.Format your report consistent with APA guidelines.o    Write to a purpose, and this will always be the assignment.  Your answers will have a conclusiono    Pay attention to Grammar rules and write to posted grading rubric(s)o    Write in the third persono    Do not write with “that or which” as they are unneeded pronounso    Do not use contractions such as didn’t instead spell out  did noto    Do not use same words over and over, learn to use a thesaurus, so words are not repetitive.   Make sure one uses the right words when writingo    Write in the active voice not passive voice

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