The problem: In 2013, Holden, formally known as General Motors-Holden, took the decision to abandon manufacturing operations in Australia. This decision followed decades of Australian Government subsidies, a rising Australian dollar, competition from international industry, the cost of Australian labour, and followed the departure of Nissan some 20 years earlier and Ford in 2016.You are to provide: 2) A Five Forces model and competitor analysis explaining the industry; 3) A situational impact analysis explaining the political, economic, social and technological effects of the withdrawal of passenger motor vehicle manufacturing from Australia.
Five Forces model and competitor analysis
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