General Motors International Strategy

How important are non-U.S. sales to GM? What implications does this have for GM’s global and business strategy? Think about the integration-response framework to inform global strategy and different strategic positions to inform business strategy.Question 3. In 2014, GM held almost 15 percent market share in China, while Ford held only 3 percent. Why was GM so successful in China, while some of its rivals, including Ford, struggle to gain a stronger position in the world’s largest automobile market?Question 4.What are the challenges GM is currently facing in the Chinese automobile market? How should GM’s CEO address them? Be specific.1

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