Once you have been able to analyze the Google Analytics reports and make actionable changes, you should be able to report on the overall outcome of each test.
Using the information provided by the different Google Analytics reports, create a 3 – 5 slide Power Point presentation to include the following:
- Explain how best to perform landing page optimization tactics. For example, this could be through the use of the Google Web site Optimizer tool or other landing page strategies.
- Provide at least five strategies. Identify at least two competitors and describe how these changes will provide the selected client with an advantage over these competitors.
- Produce a list of at least 10 keywords that the landing page should contain to improve optimization.
- Discuss how this optimization may vary for a different target audience.
- Provide specific examples of how best to perform optimization tactics. For example, take one page on a Web site, make a slight alteration and present the page to users doing a 50/50 split-50 percent view the control page and 50 percent view the altered page