How social media drives new business

Select one of the six cases represented in the web article:Rao, L. (2010, July 17). How social media drives new business: Six case studies. Retrieved from http://social.techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/ (Links to an external site.)Assume you are a consultant/business analyst. Your manager asks you to write a memo to the senior leadership of the business (case) you selected in order to give them a balanced overview of persistent documentation (see Page 287, Chapter 14, in Business Analysis: Best Practices for Success) as it will impact both the cost and timing of the solution. Your memo should be designed to persuade the senior leadership to adopt either a more rigorus or lax standard of documentation, which will directly effect the work you have to do.Your submission must include:An APA cover pageA professional memo that includes an introduction to the case, a clear overview of persistent documentation and analysis of its impact on cost and timing of the solution, and a persuasive conclusion which recommends the adoption of a specific standard of documentation. Support for your analysis and recommendation with cited references from a minimum of three scholarly or professional business sources. The memo should be 2-3 pages in length.An APA reference page.Be sure to properly organize your writing and include an introduction, headings / subheadings for the body of your work, an analysis and recommendations (if applicable), a conclusion, and a list of references. Consult the assignment template for a more complete list of requirements. Assignment template: http://csuglobal.libguides.com/ld.php?content_id=21534702 (Links to an external site.).Your paper should be 2-3 pages in length, include a cover page, memo citations, and a reference page, and conform to the CSU-Global Guide to Writing and APA (Links to an external site.). Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.

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