Implicit costs in measuring firm’s profitability

Some major companies live and die by EVA. For example, General Electric where more capital is only allotted to divisions that pass the EVA threshold, and divisions that regularly flunk are sold off. It’s a simple, but powerful, approach that looks at a company’s numbers from an economist’s point of view and factors in not just explicit costs but also implicit costs in measuring a firm’s profitability. Tell us what you think.

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