Brazil is the Country. The product we chose is a mobile hot spot to allow everyone to have internet access. We are calling it “On The Spot.” Presenting the product to Brazil as an American company, and when it is marketed to Brazil the name will translate to, “in Loco.” Here is a link to an example of a product we are trying to introduce to Brazil. We want to follow all the specs of this product for ours. https://www.amazon.com/Rosewill-Wireless-Adapter-Dongle-300Mbps/dp/B00Z08VH8G?ref_=fsclp_pl_dp_12&th=1

QUESTIONS TO BE ANSWERED IN THE PAPER:

  • What is the rationale for your decision to take this product to Brazil?
  • Who is the customer for your product?
  • What is the demographic profile of your customer?
  • What is the price that customers will have to pay for this product?
  • How will you go about “searching” for this product in your country?
  • What factors will influence your pricing decision?
  • Will this be a new product to your country?
  • Are there any similar products/substitutes to your product?
  • Are there any economic challenges with your pricing strategy?
  • How will you promote this product in your country?
  • What are the cultural challenges of entering this country with your product? How do you plan to deal with it?
  • What would be your marketing strategy in that country to reach this group of customers?
  • What is the marketing tag line for your product?

***Organize your answers with headings and sub-headings in a paper format. Please do not use the questions as your headings. Use the APA style with in-text citations. Please keep your paragraphs short (paragraphs that are more than half a page is to be avoided).

REQUIRED SOURCES:
https://www.trade.gov/knowledge-product/brazil-market-overview?section-nav=1851

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