Introducing a product/service into the marketplace

Select a product or service you would like to introduce to the marketplace. It may be from an existing company or a new concept

Prepare a 1,750- to 2,100-word marketing plan for your selected product or service. Include the following elements:

  • A brief description of the product or service being offered
  • An analysis of the market in which the product or service will be offered
  • Size and demographics of the market
  • Potential competitors, if any
  • An analysis of the marketing strategies that will be used for the introduction of the product or service:
    • Pricing
    • Promotion
    • Distribution
    • Sales support

Format your paper according to APA standards. Post your marketing plan as an attachment.

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