Investigate both the Risks and Opportunities

Complete 12 pages APA formatted article: Investigate both the Risks and Opportunities that exist for a large European contracting company that is looking to develop its market share in a sustainable manner, assuming that we are entering a period of economic recovery. The GDP growth rate of European Union has contracted by 0.4% in 2012 and increased by meagre 0.1 % in 2013. Some sectors like the construction, transport and communications and trade were most affected due to the crisis. The European construction industry experienced steep declines within the last years due to global economic downturn. Further the market upheavals and public savings pressure along with the uncertainty aggravated the situation. In 2010 the construction output declined in 2010, 2012 and in 2013. In 2013, the production output declined by 2.7% in real terms in the European countries but the there was a significant variation in the development in construction. The construction output continued to decline in these countries which were affected by real estate and economic crisis. The construction industry in Eastern Europe was most affected with a decline by -7.7%. There were a few countries where construction output increased in 2013 like Norway, Denmark, Germany, Austria and Switzerland. But the construction sector has favourable outlook and is expected to increase to 2016. In 2011 the construction sector is expected to increase moderately by 0.9%. The construction sector, which is considered as the main engine of economic growth in Europe, faced serious challenges like closure of many companies, postponement or even cancellation of investments, rising unemployment etc. With increased pressure to improve the productivity, competition and reduced costs there is an increasing need for project management and strategies which can effectively and appropriately manage project risk. This report will take a look at the risk and opportunities of JSConstruction Company, a construction company which is trying to expand in the European market.

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