Kraft General Foods: The Merger

Kraft General Foods: The Merger. Your analysis and report must include the following sections for the Craft Case

  1. A brief introduction/historical analysis of the case
  2. Identification of primary problems/issues facing the key stakeholder(s)
  3. Analysis of the environment
    a. External analyses
    b. Internal analyses
  4. SWOT analysis
  5. Alternative solutions
  6. Recommendations

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