Managing Talent: How Google Searches for Performance MeasuresIf theres one thing Google knows, its how to use software to wade through massive amounts of dataand find what is most relevant. So it should come as no surprise that when the information technologypowerhouse wanted to develop better managers, it started by looking at the data. As it turns out,Google found plenty to learn. Like most businesses, Google had files of data about managersresults of performance reviews, surveys measuring employee attitudes, and nominations formanagement awards. Unlike most businesses, Google figured out how to analyze all that data tocome up with a profile of the kind of manager whose team is most successful.The companys people analytics group (which brings together psychologists, MBAs, and data-miningexperts) analyzed 10,000 observations about managers in terms of more than 100 variables, lookingfor patterns. The initial finding was a surprise to some at a company that had once operated withoutmanagers: teams with good managers outperform teams with bad managers. But what makes a goodmanager? Under the leadership of Googles HR vice president, Laszlo Bock, the company distilled itsfindings into a list of the behaviors that get results:1. Be a good coach.2. Empower your team. Do not micromanage.3. Express interest in team members success and personal well-being.4. Dont be a sissy: Be productive and results-oriented.5. Be a good communicator, and listen to your team.6. Help your employees with career development.7. Have a clear vision and strategy for the team.8. Have key technical skills so you can help advise the team.Allen, F. E. (2011, March 13). Google Figures Out What Makes a Great Boss – Forbes.Retrieved from http://www.forbes.com/sites/frederickallen/2011/03/13/google-figures-out-what-makesa-great-boss/Unit 6 [203: Human Resource Management]Perhaps those points sound obvious. But keep in mind that someone hired as a programming oranalytic whiz and later promoted to a managerial role might not have given much thought to, say,cultivating the ability to express interest in team members success, which ranks far above technicalskills. Seeing this on a list identifies the behavior as something statistically related to superiorperformance not just in general, but at Google specifically.Furthermore, this is a behavior that can be measured (for example, by asking employees if theirsupervisor expresses interest in them), and it can be learned by managers who want to improve. Bybuilding performance measures in the eight key areas, Google was able to evaluate its managersperformance and identify those who needed to improve in particular areas. It developed trainingprograms in the eight types of desired behavior. Before and after providing performance appraisals,training, and coaching, Google conducted surveys to gauge managers performance. It measured asignificant improvement in manager quality for 75 percent of its lowest-performing managers. ButBock isnt resting on that success. Google intends to keep crunching the data, in case the criteria fora successful Google manager change at some point in the future. One thing is for sure: Google willcontinue to follow the data.Answer the three questions below in a 2-3 page paper. Follow the project guidelines below.Questions1. Describe the five criteria for effectiveness of a performance management system andsummarize how Googles approach to performance management meets these criteria.2. Identify errors that could arise in the way Google collects performance data on managers.Describe how it could minimize these errors.3. Describe the steps or activities that might be involved in Googles performance managementprocess1. Five criteria for effectiveness of a performance management systemThe Google’s approach to performance management is that it believed ongoing communicationbetween employee and supervisor is…
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