Describe market-based segments of the health care organization you selected. Include demographic characteristics of segmented consumers that influence buying behaviors of the market. Then, analyze how the organization is responding to these market segments. Finally, evaluate the impact of these market segments and consumers on the future of the organization’s market. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources.
Note: Your executive summary should be no more than 600 words. Be sure to apply best practices of business communication when writing your executive summary.