Marketing analytics

Market offerings within the hotel industry (e.g., Hyatt) seem to reflect a intersecting insights from marketing analytics. Explain how the following concepts are evident: (1) customer profitability triangle, (2) segmentation, (3) category competition, (4) customer changing through life stages; (5) churn, and (6) customer lifetime value. You should use a combination of cited sources, logic, and informed opinion to develop your answer. Top credit will be given for including relevant external data.

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