Answer the following questions about a TESLA in your own words who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific).

  1. Education Level: [Insert response]
  2. Lifestyle: [Insert response]
  3. Psychographics (Interest, Hobbies, Past-times): [Insert response]
  4. Values (What the customer values overall in life): [Insert response]
  5. Other items you would segment up on: [Insert response]
  6. How does the company currently reach its customers/user : [Insert response]
  7. What methods and media does the company use to currently reach the customers/users: [Insert response]
  8. What methods and media should the company use to currently reach the customers/users: [Insert response]

Positioning Statement and Motto

  1. What would grab the customers/users’ attention? Why do you think this will capture their attention: [Insert response]
  2. What do these target customers’ value from the business and its products? Why do you think they value these items: [Insert response]


  1. Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor.
  2. Competitor 1: [Insert response]
  3. Competitor 2: [Insert response]
  4. Competitor 3: [Insert response]

USP (Unique Selling Proposition) Creation

  • What is the brand’s uniqueness? Why do you think this is a key uniqueness for this business: [Insert response
  • What is the competitive advantage of the brand? How is it different from other competing brands? Why do you consider this a competitive advantage: [Insert response]
  • What attributes or benefits does the brand have that dominate competitors? Why do you think they dominate: [Insert response]

How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? Why have you decided upon this particular USP?

Unique Selling Proposition: [Insert response]

Defense/Justification of USP: [Insert response]

Positioning Statement & Motto

Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. Discuss why you created the items that you did?

•           BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).

•           BMW Motto: BMW is the ultimate driving machine.

  1. Newly Created Positioning Statement: [Insert response]
  2. Defense/Justification of Positioning Statement Creation: [Insert response]
  3. Newly Created Motto: [Insert response]
  4. Defense/ Justification of Motto Creation: [Insert response]

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