Marketing Campaign Concept

Briefly describe an advertising/promotion campaign for a product or service of your choice. Be sure to include the following:

Who is the target audience?
What are the goals?
What approach and strategy are you proposing for the campaign?
Describe the message and the types of appeals that will be used
What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving the goals with this audience?

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