Article Marketing Intelligence Systems. The work is to be 4 pages with three to five sources, with in-text citations and a reference page. Some of the topics that are going to be covered in the MIS presentation include:The value and quality of a marketing intelligence system depends on the input data the system receives. A five-step process that can help improve the quality of a marketing intelligence system is: 1) Train and motivate the sales force to spot and report new developments. 2) Motivate, retailers, intermediaries, and distributors to pass information along. 3) Collect intelligence by purchasing competitors products. 4) Create advisory panel composed of important stakeholders. 5) Purchase information from outside suppliers such as A.C. Nielsen Corporation (Kotler, 2002).
Marketing intelligence systems
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