Marketing Plan Chapter Assignments (located in the Appendix of the textbook) for Chapter 2. The required length for these assignments is 350 words PER CHAPTER Chapter 2 As an assistant to Jane Melody, Sonics chief marketing officer, youve been assigned to draft a mission statement for top managements review. This should cover the competitive spheres within which the firm will operate and your recommendation of an appropriate generic competitive strategy. Using your knowledge of marketing, the information you have about Sonic, and library or Internet resources, answer the following questions.· What should Sonics mission be?
In what competitive spheres (industry, products and applications, competence, market-segment, vertical, and geographic) should Sonic operate?
Which of Porters generic competitive strategies would you recommend Sonic follow in formulating its overall strategy?
As your instructor directs, enter your answers and supporting information in a written marketing plan to document your ideas. In this instance, Sonic is a fictional cell phone company.