Refer to reading attach you will find the marketing plan for Saturn ION . here you are expected to do the following:
- In one page can you summarize and assess this case.
- Conduct critical analysis of the case using the” marketing plan worksheets”
- Identify the goal and objectives
- Identify the firms strengths and weakness, and recognize the opportunities and threat that exit in the marketing environment
- Outline a plan for implementing the marketing strategy.
- If you are give the opportunity to improve on this plan what are the area you will improve. example your suggestions.
- Develop KPI to monitor the success of this marketing strategy
- What is the role of top management in ensuring the success of the strategy?
- What is the cultural sensitivity that need to be taken in account if this strategy need to be implemented globally?
- Critical evaluate this marketing strategy?