Marketing plan for Saturn ION

Refer to reading attach you will find the marketing plan for Saturn ION . here you are expected to do the following:

  1. In one page can you summarize and assess this case.
  2. Conduct critical analysis of the case using the” marketing plan worksheets”
  3. Identify the goal and objectives
  4. Identify the firms strengths and weakness, and recognize the opportunities and threat that exit in the marketing environment
  5. Outline a plan for implementing the marketing strategy.
  6. If you are give the opportunity to improve on this plan what are the area you will improve. example your suggestions.
  7. Develop KPI to monitor the success of this marketing strategy
  8. What is the role of top management in ensuring the success of the strategy?
  9. What is the cultural sensitivity that need to be taken in account if this strategy need to be implemented globally?
  10. Critical evaluate this marketing strategy?

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