Choose a market of your choice, one you have an interest in.  Identify three different brands within the chosen market and the ways in which they are marketed (e.g., advertising, promotions, where they are available).  All marketing in one way or another is soliciting our attention.  Understanding what they are presenting to us requires us to question it. 

What is it? 

What does it mean to me? 

From the consumer’s perspective and based upon how the brands are being marketed, what questions are they attempting to elicit from their consumers? 

How are the brands differing in the questions being elicited from the consumers? 

Based upon the differences in questioning across the brands, how might this affect their consumption experiences?