Media Planning and Strategy Focus

WEB EXERCISE 6 Media Planning and Strategy Focus: Chapter 10 For this exercise, you will first read an expert’s evaluation of two travel sites’ media strategies— Expedia.com and Priceline.com. You can find the article in the Week 7 folder. After reading the article, provide your answers to the following questions in the submission area within this folder. Make sure you integrate information from the article and from the chapter readings into your answers. Be thorough but concise.

1. Focusing on their broadcast media (or television strategy), what were the main media vehicles that each travel site used to place their commercials?

2. What do the media vehicles chosen by each travel site tell you about their target market?

3. According to the info presented in the article, which travel site do you think had the best Reach? Briefly explain why.

4. Which scheduling method would you recommend for these two companies? Briefly explain why.

5. Do you think the media vehicles chosen by each travel site supported their creative strategy?

“Struggling with a similar assignment?” We can help!!

How it works – it’s easy

Y

Place your Order

Submit your requirements through our small easy order form. Be sure to include and attach any relevant materials.

Make a payment

The total price of your order is based on number of pages, academic level and deadline.

i

Writing process

We assign the assignment to the most qualified tutor. When the tutor completes the assignment, it is transferred to one of our professional editors to make sure that the assignment meets all of your requirements.

Once complete, we’ll send your assignment via the email provided on the order form.

 

 

Achieve academic succes with the best online tutors.