Company Summary· Mission, Vision and Core Values
– How does your product/service support the mission or vision of the organization· SWOT Analysis – Internal Strengths and Weaknesses – External Opportunities and Threats· Competitor Analysis – Unique qualities that offer competitive advantage – Buyer behaviors – Where are the gaps in service that you see between your product/service and the competitors· Target Market Determination – How are you finding your target market?
4P’s of Marketing -Promotional Mixo Price -Product -Placement· Metrics for Success
What are you measuring and how frequently are you measuring success?
-Product/Service Lifecycle -Graph -How long do you predict each phase will last? Why?
Summary – what steps do you recommend to increase market share
APA Formatting – One inch margins left and right
Double space between lines within the body of a paragraph
Cover page
Resource List