Netflix: Traffic Feud Leads to Video Slowdown

Complete 9 pages APA formatted article: Netflix: Traffic Feud Leads to Video Slowdown. It is a fact that media plays a most pivotal role to influence people in society and therefore it becomes necessary that the information conveyed to us is devoid of any personal opinion of the reporter.True media reporting is unbiased and without opinion but the moot question is whether it really happens so? Even suppressing some information and highlighting the specific one without giving any personal opinion also falls in the category of biased reporting because it tends to develop a specific opinion in society. With the electronic media in vogue, the news keeps on pouring every minute – all 24 hours in a day uninterruptedly, and thereby it has an enormous capacity to influence most of us. The point is technology has made huge changes in one’s life. Online video services have emerged as a major entertainer cum news provider in recent years and thereby this technology has also set some new ground rules for many.In order to make my point though, the first article that I have chosen is titled Netflix-Traffic Feud Leads to Video Slowdown written by Drew FitzGerald and Shalini Ramachandran and published in a prestigious magazine ‘The Wall Street Journal’ in their issue dated February 18, 2014. The article highlights the dispute between Netflix and Verizon owing to new possibilities emerging due to the rapid advancement in internet technologies. Netflix is a large video content provider and customers access video content through broadband connectivity provided by Verizon, Comcast, AT&T Inc., or Time Warner Cable in their regions. Usually, when tens of thousands of customers hook up to such video programs during prime time simultaneously, the program streaming slows down considerably resulting in unsatisfactory performance. Broadband providers such as Verizon communication take a view that they have fixed data-carrying capacity per second in their network. however, Netflix video programs occupy a large proportion of data creating congestion to their networking pipe. The end result is the reduced streaming speed for Netflix customers, especially during prime-time. The current debate is who should pay for the upgrades for a satisfying experience for the customers.

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