Non-financial performance metrics

1. Why do companies measure and analyze non-financial performance metrics? In what environments is this measurement especially beneficial?

2. Critique Store24’s Balance Scorecard. If you want to use the scorecard to test the effectiveness of the Ban Boredom strategy, what other variables would you include in the analysis?

3. What would you recommend to Bob Gordon?

***Please see the attached PDF in order to answers these questions.

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