Pricing Strategy

by | Mar 17, 2021 | College (1-2), Discussion Essay, Marketing

Briefly describe the pricing for a product or service that you choose. How does this compare to the pricing of competitors of similar products? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:

How sensitive are your customers to changes in price?
What revenue would be needed to break even and achieve profitability?
What does the price says about this product in terms of value, quality, prestige, etc.?

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