Role of media in shaping our culture

Write 6 pages thesis on the topic the role of media in shaping our culture. The media has been effectively ingraining numerous principles and essentials into a huge segment of our society regardless of the cognitive capabilities of the audience (Manohar, 2010).With the development of technology, media control has increased exponentially in the last 50 years. primarily, there was the telegraph, followed by the radio, the newspaper, magazines, television, and most recently, the internet. We live in a society that relies on communication and information to keep us going in the correct course and performing our everyday activities like education, work, health care, personal relationships, traveling, leisure, and anything else that we are obliged to do (Rayuso, 2010).As Manohar (2010) affirms, there is no reservation regarding the fact that there are certain media essentials touching our culture for good. This is because the fast and easy flow of functional education and information would not have been achievable had it not been for media. The media has played a key function in constructive developments, for example, the fight against gender prejudice, global poverty, spreading knowledge about global tranquility, and struggle against racism. Dervani (2008) argues that the media has become an important element of our society with unique progress in the field of science and technology, and has a key part to play. Nevertheless, it is up to us to decide the best of all that is flashed on television, radio, or newspapers. It has also become almost as basic as food and clothing in the world of today. It is playing an exceptional role in strengthening society in the present world. It is a mirror of society. It helps us to be acquainted with whatever goes on around the world. It also informs, educates, and entertains people. Journalists endanger their lives during attacks or a natural catastrophe, just to update us on the situation. It is partly because of them that knowledge is spreading in society. Indeed, the media forms our lives since our lives would be deficient without it.

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