Utilizing the “Conceptual Model for a Sales Force Organization Audit” found in Chapter 13 of your textbook, assume the role of an auditor to evaluate each of the elements discussed (sales management functions, sales force organization planning system, sales manager evaluation, environment of the sales force organization) on ONE of the following companies: Coca Cola, PepsiCo, PPG, Sysco Systems, or Johnson and Johnson.

1 Conceptual Model in Auditing

Auditing is an important undertaking in organizations hence the importance of the same.An auditor has to play several roles in auditing different department and…

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