Swisher Mower and Machine Company

1. Swisher Mower and Machine Company: Evaluating a Private Brand Distribution Opportunity 2. Kingsford Charcoal As you analyze the cases, try to assimilate the facts and organize them into three(or maybe four) broad categories. Next, identify the main problem(or problems)and the viable alternatives that should be considered. Finally, carefully evaluate each alternative, and make a recommendation. Make sure you can defend your recommendation in comparison with the alternatives you rejected.

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