The Ansoff matrix

by | Nov 17, 2021 | Assignment

Read the article “The Ansoff Matrix (https://www.mindtools.com/pages/article/newTMC_90.htm) – Understanding the Risks of Different Options.” In the article, the author discusses four different types of product-market strategies: Market penetration, Market development, Product development, and Diversification.

Select one of these strategies that you would use for future growth of a business and examine the main advantages and disadvantages of the selected strategy. Provide an example or scenario to support your response.

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