The current position of starbucks

The Current Position of Starbucks. Write a 3250 word paper answering; Though profit maximization, sales maximization makes the backbone of every company’s objective, Starbucks have over insisted on this and failed to maximize its quality management and customer needs. The replacement of comfy seats with stands, stylish coffee cups with general cups, stuffy environments and supply of sandwiches whose smell overpowered the sweet scent of brewed coffee is also another strategy that led to the drastic decline of the company’s sales. This shows a complete diversion of the company’s mission and goal. Waitresses and waiters have also been overburdened. they no longer appreciate their work. They feel that the goal they were working hard to achieve and sustain has suddenly changed (Mulcaster, 2009). Brewing of coffee was the major idea behind Starbucks formation. However this idea has changed to automatic making of coffee that customers complain about. The quality of coffee is not felt anymore and so is the social effect of the stores. The employees’ attachment with the customers has reduced due to the tall coffee making machines that destruct the customers view when coffee is made (Mintzberg et al., 2003).

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