Identify a marketing problem that you believe to be difficult or challenging. 

Identify the thinking obstacles that seem to make it appear difficult. 

What are they? 

After identifying these difficulties, see if you can come up with ways to maneuver around them. 

What ways did you come up? 

In coming up with ways to deal with the problem, does the problem now seem as difficult as it did initially?  In general, what does this say about problems?