Using Celebrities to market a product

Businesses commonly use celebrities to endorse their products meaning they feature a celebrity in the commercial holding the product, using the product, or talking about the product. Other times businesses have the celebrities wear, use, or talk about their product in their everyday lives, in interviews, in public:

Write in your own words

•THE R0CK- DWAYNE JOHNSON endorsing DIET PEPSI in attempts to reach the TEEN population between 12-19 ? WHY have you decided upon this celebrity? How does this celebrity align to the new Target Market? NO NEED to write an essay
•Now, which media channels would you use to reach the particular target market with this your selected celebrity endorser? How would you get your celebro actually endorse the product, based upon the discussion?

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