Multiple choice question
1.value-added incentives are design to: A. Attract attention B. Provide shipment information C. Change purchasing habit over the long term D. Change short term buying decision
2.Based on web analytics, a hotel knows a customer often stay for a week and offers that person a discount for booking online. This is an example of: A. merchandising. B. a financial incentives. C. a convenience incentive D. a value-added incentive.
3.A financial incentive may cause a consumer to switch to e-commerce; a value added incentive is design to: A. change purchasing habit more permanently B. create brand awareness C. substitute payment plan D. find new buyers