Knowledge management and social media

Your submission should include the following components: Literature Review: You will conduct a literature review of at least five recently published papers/journals in the area of knowledge management and social media. These may not be any of the provided course...

Market size for Coracle

Question 1: What is the addressable market size for Coracle? Is the first-year goal of $1.5 million sales reasonable? Question 2: Why is Soren Chemical struggling to sell Coracle? What are the implications of the channel structure for pool chemicals? How would you...

Marketing plan

1. Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren’t customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept. 2. “People don’t know what they want,...

Team’s proposal presentation

1. How do you rate your own team’s proposal presentation? Did it go well? Was there any improvement that could be made? How can you do better next time? 2. An important activity during the project planning phase we didn’t talk about is risk management. In...