Marketing plans using SOSTAC planning model

Objectives Review existing marketing plans created by, or on behalf of, companies Compile preexisting marketing materials for use in strategy formulation Generate new strategy with knowledgeable understanding of a businesses operations Introduction Throughout the...

Price changes

Price changes can have a significant impact on the overall economy of a nation. A product experiencing price change can lead to an exponential change in the prices of related products. The price of oil provides a good example of this concept. As oil prices increase,...

Land rights

Our team has been given the land rights to an abandoned parcel of land. The land has some unknown contamination; it has been stripped of natural vegetation, soil erosion has occurred, and a stream on the property is polluted. You have decided to turn this land into a...

Eaton Corporation

“Eaton Corporation is a large business-to-business (B2B) industrial manufacturer. The company manufacturers everything from car valves to circuit breakers. Words such as trusted, reliable, quality and high value are used to describe Eaton, a brand that enhances...

WARN Act

The local textile plant has a workforce of 55 full-time hourly workers, 12 part-time workers (less than 15 hours per week), and six managers that are salaried. The company has been struggling for about five years and has just lost its only major account with a...

Vanda Pharmaceutical

Vanda Pharmaceutical is a biopharmaceutical company with a focus on the development and commercialization of clinical-stage product candidates for central nervous system disorders. On July 28, 2008 the company was waiting for FDA response on a Drug Approval...