Brand Communities

Go online and identify brand communities for a product, service, and a B2B company.  Provide evidence (via the practices they are engaging in) for each of the brand communities that they actually exists.  Are they using some of the suggested strategies ideas...

The role of salespeople

The main body of this video covers three learning objectives:  the role of salespeople–salespeople have several important roles in an organization (selling, meeting buyers’ needs, and providing marketing information back to decision-makers)the structure and...