Brand Communities

Go online and identify brand communities for a product, service, and a B2B company.  Provide evidence (via the practices they are engaging in) for each of the brand communities that they actually exists.  Are they using some of the suggested strategies ideas...

The role of salespeople

The main body of this video covers three learning objectives:  the role of salespeople–salespeople have several important roles in an organization (selling, meeting buyers’ needs, and providing marketing information back to decision-makers)the structure and...

Marketing Mix Essay

Choose a consumer and a business-to-business market (a product or service) of interest. After reviewing the numerous marketing mixes presented and other sources you might find relevant, develop what you believe would be the most appropriate mixes for each of the...

Collaborative network

Choose any product or service situation of interest. Research the situation and identify the various entities that might have a vested interest in the situation. Map out a collaborative network, provide a description of each of the participants, and explain why your...