The role of salespeople

The main body of this video covers three learning objectives:  the role of salespeople–salespeople have several important roles in an organization (selling, meeting buyers’ needs, and providing marketing information back to decision-makers)the structure and...

Leverage Case Study

Choose a firm on Yahoo Finance with 3 years of balance sheet and income statement data to analyze, with Total Debt / Total Assets < 20% to allow room for a recapitalization. For the purposes of this case, assume the firm is financed with only debt and common...

Analysis: Twitter

Read Case #5 – Twitter, Inc. in 2019: Are the Growth and Profit Sustainable? Twitter, Inc.’s CEO Jack Dorsey has employed you as a consultant to assess the company’s overall situation and recommend a set of actions to improve the company’s future prospects. Please...

Case analysis – Unilever

CASE SCENARIO (CH. 4) Please answer the questions and compose a paper no longer than one single space page. Critical Thinking Questions4-1. Not all consumers care about the social and environmental goals that Unilever embraces: is it a mistake for the company to align...